ISB Discover – Actionable Research Insights

The Ripple Effect of MNREGA on Private Firms

Although MNREGA is the world’s largest workfare programme, a study finds it harms India’s organised employment sector.

6 mins read

How Indian Farmers’ Switch from Rice to Millet Can Boost Profit

Rice is highly vulnerable to climate extremes. A study finds a strategic mix of cereal can reduce losses and raise farmer income.

5 mins read

How Banks Use Related Firms to Hide Bad Loans: New Evidence from India

How Indian banks use indirect 'evergreening'—routing loans through related firms—to mask bad debts, posing risks to financial stability.

10 mins read

4 mins watch

How Gender Shapes Online Influence Over Time

Gender stereotypes shape who gets heard online. This video reveals how dominance and prestige strategies play out differently for men and women.

Buy Now Pay Later: Smart Strategy or Risky Retail Move

BNPL is booming but is it a win for everyone? This video unpacks the strategy behind the trend and who really benefits.

4 mins watch

How to Price Your Digital Startup Product

A study shows how startups can pick the best-suited pricing model for their users.

9 mins watch

Why Celebrity Endorsements Work Differently Around the World

Celebrity power isn't universal. Culture shapes how fame, trust, and authority influence what we buy and who we believe.

3 mins watch

Can Online Training Methods Unlock Value?

Gamified online sales training boosts sales, but peer behaviour, product type, and region determine who benefits most.

8 mins read

How Gender Shapes Online Influence Over Time

Gender stereotypes shape who gets heard online. This video reveals how dominance and prestige strategies play out differently for men and women.

4 mins watch

What Your Boss’s Helping Style Means for Your Growth

A study finds that dominant leaders solve problems for you, but prestige-oriented leaders teach you how to solve them.

6 mins read

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