Why Top Online Reviewers Retain Influence Despite Losing Status
Featuring Vandith Pamuru
What happens when online reviewers lose their top status? How does it affect quality of new posts, and how do other users perceive this?
November 10, 2025
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Vandith Pamuru
Assistant Professor of Information Systems. His research focuses on user engagement in online platforms and the design of incentives, particularly in the context of emerging technologies.
Key Takeaways
- Demoted reviewers on UGC platforms tend to write reviews of significantly lower quality.
- Although the content quality of reviews tends to drop after demotion, other users on the platform continue to perceive these as helpful.
- Display of demoted contributor’s previously held status could have negative consequences for the platform.